The UI designer is in charge of designing each page with which the user interacts, more precisely to create graphic solutions, illustrations, and icons. The main goal is to achieve a balance between functionality and aesthetics. The site, for example, must be pleasing to the eye, but at the same time, it must be clear where it is and what it is for. The user must be able to navigate easily, regardless of the fact that they are encountering the interface for the first time.
When it comes to digital products, UI-focused questions could be: “What color should be the button that the user will immediately notice?” Or “What would be the common thematic color and image that would emit youthful energy?”
On the other hand, UX-focused questions could be, “Do we need this button at all? What if the choice of location is already determined by the wishes of the users? “Or” Will our target users like the youthful and energetic look? “
User Experience Design (UX Design) improves the interaction between a product and its audience.
So what exactly is a user interface (UI) and user experience (UX) and how do they differ?
To make it easier to explain these terms, try to imagine a wrapped gift. A good user experience, UX, is the expectation a user has, and it leads him to unwrap a gift. It’s the feeling people have as they untie the ribbons, unwrap the package and open the gift box. There is also an important element of surprise and built-in excitement that you feel when you receive a mysterious object that someone has prepared for you.
The user interface, UI, is the packaging material (formal paper or plain plastic bag), the way the gift is packaged (whether neatly folded or creased and crumpled), as well as an indication of how the gift opens. The wrapped gift, as well as the interaction between the giver and the recipient, make up the whole experience. The interface is a very important factor in that experience.